Condemned To Google Hell

“Don’t anger the Google gods.That’s the lesson Paul Sanar learned–too late–last year. Up until last fall, the 21-year-old New Yorker depended solely on the search engine to keep traffic flowing to Skyfacet.com, his online diamond business; Sanar says he sold $3 million dollars worth of jewelry a year. Then, he says, Google (nasdaq: GOOG news people ) turned its back on Skyfacet.com, condemning the site to Internet obscurity.

Beginning in September 2006, Skyfacet no longer showed up on the first few pages of Google’s results when users typed in search terms like “diamonds” and “engagement ring.” The site’s traffic vanished, and Sanar says his sales dropped $500,000 in three months.”

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