YouTube Begins Paying Its Best Filmmakers

YouTube has decided to share the wealth by paying its most popular content contributors. That doesn’t include unwilling partners like Viacom, which is litigating its way to pay day. Rather, it describes YouTube members like LisaNova, renetto, HappySlip, smosh, and valsartdiary. Some 20 to 40 of these individuals have been selected by YouTube to participate in the same revenue sharing and promotional program as YouTube’s corporate content partners. More are likely to follow. The primary criterion for admission into this group appears to be having built and sustained the sort of mass audience that appeals to advertisers.”



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