TiVo Prepping A “Mass Appeal” HD DVR Priced Below Series 3

“Everyone knows that true DVR nirvana requires support for sweet, sweet HD video. Yet while the cost of HDTVs has dropped sharply in the last 5 years, the cost of getting an HD TiVo up and running has not. The much-anticipated Series 3 debuted at $799, and the previous DirecTiVo HR 10-250 debuted at over $1,000. This situation is particularly bad for TiVo, as several cable and satellite operators now offer their own HD DVRs—often for as little as $10 per month. Many consumers aren’t interested in paying the major price premium that TiVo requires, even if they believe that TiVo provides both a superior product and experience (a belief I completely agree with).”

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