Sony Introduces Slim SXRD Microdisplays With High Frame Rate

“Sony today unveiled five new BRAVIA®SXRD® (Silicon X-tal (Crystal) Reflective Display) micro-display HDTVs featuring Motionflow 120Hz high frame rate technology and dramatically thinner cabinets.

About 20 percent slimmer than last year’s sets, Sony’s A3000 line features three new models including the 50-inch KDS-50A3000, the 55-inch KDS-55A3000, the 60-inch KDS-60A3000 (screen sizes measured diagonally) models.

With cabinets about 40 percent thinner than its predecessor models, the XBR micro-display line features two new sets – the 60-inch KDS-Z60XBR5 and 70-inch KDS-Z70XBR5 (screen sizes measured diagonally). Sony’s engineers were able to decrease the depth of each model without increasing the height of the models.

“Going bigger is not a compromise with Sony SXRD micro-displays,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division. “With slim cabinets, advanced features like high frame rate and full HD 1080p resolution, SXRD TVs give consumers who want big picture impact exactly what they have been looking for.””



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