Is Google Too Big?

“With its empire expanding, the search giant can have an unprecedented breadth of knowledge about you. Can we trust it with so much data?

From search to e-mail, from calendars to spreadsheets and text documents, more and more of what PC users read and create flows through one firm: Google.

Google’s pending purchase of online advertising giant DoubleClick (the deal awaited Federal Trade Commission approval as we went to press) will give it access to yet more information: the Web browsing histories collected by millions of DoubleClick cookies. Combine that data with what Google already knows through its homegrown services–Google Apps, Gmail, Google Calendar, Google Maps, Google Desktop, and many others–and the company has the potential to know more about you than any one entity ever has. (See the chart, “What Google Knows About You.”)



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